Neenah Paper has just announced some pretty heavy changes to their product line. While the start of a New Year usually includes a total focus on taking off a few pounds it seems the the Astrobrights products from Neenah are ignoring the peer pressure and while they are rolling out a trimmed down 50# Text weight they are adding new heavier weights as well. Introducing 70# Text, 80# and 100# Cover and an amazing 135# Duplex Cover in three combinations.
Using Astrobrights can be extremely bright indeed.
Did you know that color increases retention by 18 percent?
Color increases Direct Mail Response Rate by 20% and improves readership by as much as 40%.
Color increases the tendency to act by 26%