Neenah…extremely bright

Neenah Paper  has just announced some pretty heavy changes to their product line.  While the start of a New Year usually includes a total focus on taking off a few pounds it seems the the Astrobrights products from Neenah are ignoring the peer pressure and while they are rolling out a trimmed down 50# Text weight they are adding new heavier weights as well.  Introducing 70# Text, 80# and 100# Cover and an amazing 135# Duplex Cover in three combinations.

Using Astrobrights can be extremely bright indeed.

Did you know that color increases retention by 18 percent?

Color increases Direct Mail Response Rate by 20% and improves readership by as much as 40%.

Color increases the tendency to act by 26%

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