USPS 2025 PROMOTIONS & INCENTIVES
The USPS offers promotions and incentives to reduce the cost of mailing and increase your reach. Throughout 2025, save big with the following.
2025 INTEGRATED TECHNOLOGY PLATFORM
The 2025 Integrated Technology promotion continues to evolve the USPS strategy of encouraging mailers to integrate direct mail with advances in technology. To participate in the promotion, the mailpiece must incorporate any of the following technologies: NFC technology, Video in Print (ViP), Augmented Reality, Mixed Reality, Virtual Reality, Integration with Voice Assistant, Mobile Shopping and/or Artificial Intelligence.
At a glance:
- Promotion Period: begins Jan 1, 2025 - participants choose their own 6-month start date
- Registration: through December 31, 2025
- Discount: 3%
- Eligible Mail: First-Class Mail letters, cards, and flats, USPS Marketing Mail letters and flats, Nonprofit USPS Marketing Mail letters and flats
2025 REPLY MAIL IMBA PROMOTION
The 2025 Reply Maili IMbA promotion encourages the adoption of the Intelligent Mail® barcode Accounting (IMbA®), Qualified Business Reply Mail™ (QBRM™) and High Volume QBRM™ process. This will enhance the customer experience with improving visibility, while also delivering easier payment methods and faster delivery speeds Earned Value Credits. Participants will receive a 3% or 6% discount based on the technology used. Static Barcode will receive a 3% discount and a Sterilized Barcode will receive a 6% discount.
At a glance:
- Promotion Period: July 1, 2025 — December 31, 2025
- Registration: through December 31, 2025
- Discount: 3% OR 6%
- Eligible Mail: First-Class Mail, Single-piece Qualified Business Reply Mail letters and cards, First-Class Mail Single-piece High Volume Qualified Business Reply Mail letters and cards
2025 FIRST CLASS MAIL ADVERTISING PROMOTION
The 2025 First-Class Mail® Advertising promotion is designed to encourage the use of First-Class Mail. First-Class Mail is a powerful tool to help businesses reach their target audience with impactful advertisements.
At a glance:
- Promotion Period: September 1, 2025 - December 31, 2025
- Registration: through December 31, 2025
- Discount: 3%
- Eligible Mail: First-Class Mail letters, cards, and flats
2025 CONTINUOUS CONTACT PROMOTION
The Continuous Contact Promotion encourages marketing campaigns with multiple touchpoints to adopt a more targeted approach that drives customer behavior. Through this promotion, participants receive a discount for sending follow-up mailings that repeatedly deliver qualifying USPS Marketing Mail® letters and flats to the same address. These repeated mailings must complement or build upon (but not duplicate) the initial mailing. The result is an ongoing, targeted conversation with the recipient, and the potential to increase conversion rates.
At a glance:
- Promotion Period: April 1, 2025 - December 31, 2025
- Registration: through December 31, 2025
- Discount: no discount on the initial mailing, but all consecutive mailings will receive 3%
- Eligible Mail: Marketing Mail letters and flats, Nonprofit Marketing Mail letters and flats (Note: Content of eligible mailings must build upon/complement the initial mailing)
NEW! 2025-12026 CATALOG INSIGHTS PROMOTION
The Catalog Insights Promotion encourages mailers to use catalogs as a marketing tool. Catalogs offer a unique marketing perspective to products and services and provide important value to the mailbox. Whether you’re nurturing loyal customers or reaching new ones, this promotion can deliver a measurable lift in visibility and response.
At a glance:
- Promotion Period: October 1, 2025 - June 30, 2026
- Registration: through June 30, 2026
- Discount: 10%
- Eligible Mail: USPS Marketing Mail, Marketing Parcels, Nonprofit USPS Marketing Mail letters and flats (that meet nonprofit and catalog definition)
Note: Catalog mailpiece must be at least 12 pages, bound, and include a list of products or services offered for sale with visuals. It must contain enough information to allow an order to be placed and include fulfillment and ordering information
2025 ADD-ONS
New in 2025 are a series of add-ons to USPS Mailing Promotions. Participants will be able to increase their promotion discount by pairing the qualified mailpiece with features that enhance mail’s reach and ROI.
To participate in an Add-On, you must claim one of the Promotions.
2025 INFORMED DELIVERY ADD-ON
The Informed Delivery Add-On allows participants to enhance their marketing with USPS’ omni-channel feature to give your mailpiece a digital element.
- Promotion Period: Throughout the 2025 calendar year
- Registration: Throughout the 2025 calendar year
- Discount: 1% Discount on Eligible Mail Pieces
Additional 0.5% incentive added for eDoc submission - Eligible Mail:
First-Class Mail automation letters, postcards, and flats
Marketing Mail automation letters and flats Marketing Mail DDU-entered Carrier Route Saturation Flats
Nonprofit USPS Marketing Mail automation letters and flats
Nonprofit USPS Marketing Mail DDU-entered Carrier Route Saturation Flats
2025 SUSTAINABILITY ADD-ON
The Sustainability Add-On allows participants to enhance their campaigns with environmentally conscious materials by demonstrating the paper used in the mailing came from a certifiable, responsible source.
- Promotion Period: Throughout the 2025 calendar year
- Registration: Throughout the 2025 calendar year
- Discount: 1%
- Eligible Mail:
First-Class Mail letters, cards, and flats
Marketing Mail letters and flats
Nonprofit Marketing Mail letters and flats